Wednesday, December 01, 2010

The Brand New Machine Accelerates


It has been almost two months since the trendy promotion Brand New Machine (BNM) expanded into Montego Bay and judging by the enthusiam, the Thursday night parties at Bluebeat have secured a foothold among the second city's party elite. The ties between BNM and Montego Bay have also been strengthened with the addition to the promotional team of entertainment professional, Rayne Russell, owner of the Mobay-based event planning and management company, Entertain Jamaica. This move gives the north coast patrons a closer connection to the promotion through Mr. Russell who in addition to his experience in producing events in this region is well-known among the jet set, party-goers in the city.

The BNM invasion, however, is also a phenomenon far beyond the confines of Montego Bay. Already established in Kingston and New York, the Brand New Machine is also firing up Houston, Texas. The driving force of the Machine is fueled by cutting edge music, innovative themes and an in vogue following that often includes celebrities. Don't be surprised to walk into a party in any BNM venue and see some of the hottest names in pop culture. Guests have included actresses Mena Suvari and Nathalie Kelley, supermodels Taniesh "Lava" Simpson and Sincerely Ward as well as performers like Sean Paul, Nas and Damien Marley. The quality of the musical entertainment cannot be over-emphasized with the likes of Bob Sinclair, Diplo and Jean Michel having performed at BNM events. As Montego Bay gears up for the 2010 Christmas season, the presence of BNM in Montego Bay is sure to add extra cheer to this party-loving city and it is going to be a sleepless, fun-filled December for sure.

(Pictured above from left to right, celebrity guests DJ Max Glazer, actress Mena Suvari and Jamaican dancehall superstar, Sean Paul at BNM in New York)

1 comment:

Anonymous said...

loving the new energy in Mobay!